Advisory Board Member Profile

Justin Hendrix

Fifth Third Bank
Vice President, Senior Manager, Innovation

Areas of Expertise

Fintech Strategies, Digital Payment; Banking Innovation, Digital Transformation

Justin Hendrix serves as a senior manager of innovation for Fifth Third Bancorp. He is responsible for leading the ONE67 Innovation team to position the Bank as a thriving thought leader, informing and inspiring an empowered workforce to transform Fifth Third’s experiences, offerings, and communities through emerging technologies and innovation practices.

Prior to joining the Bank, Justin led as the Director of Design & Experience Engineering at GE Aviation where his teams focused on creating user-focused Internet of Things enabled digital experiences used in the maintenance, repair, and operation of jet engines in use around the globe. Before landing into the world of aviation, Justin worked in consulting and software engineering services for non-for-profit, small business, and insurance companies.

Justin graduated from Illinois Wesleyan University with a degree in economics and holds a Master’s Degree from the University of Chicago in computer science.

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