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     Advisory Board Member Profile

Mark Friedman

Generali Global Assistance Travel Insurance
Vice President, Finance
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Areas of Expertise

FinTech ​Strategies, Digital Payments, Financial Inclusion, FinTech ​Analytics, Digital Transformation
Mark is seasoned financial leader who is held executive finance positions across various industries. He currently is VP Finance for sister companies Generali Global Assistance and Trip Mate based in San Diego and Kansas City, respectively. The two companies represent premiums of ~$500M annually and are subsidiaries of Generali Italy, a Fortune Global 50 and top 3 insurer in the world.

Mark loves complex challenges that come with complex businesses and troubled processes. He has built a career in creating order from chaos. He enjoys working collaboratively across multiple facets of a business to produce results that create automation, efficiency, and savings as well as repeatable and reliable processes. Mark finds that while data is useful, it is information and communication that drives effective decision making and business value.

Mark has expertise in all aspects of financial strategy, stewardship, FP&A, controllership, and accounting.


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The FinTech Certificate Program at the University of South Florida is offered
​in connection with the USF Muma College of Business.
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